myhome SuperApp

GIVING A DIGITAL PLATFORM A PHYSICAL FRONT DOOR

The brief

A SuperApp is a hard thing to launch. It lives on a phone, in a pocket, behind a login. Nobody sees it. Aramco needed the launch moment to feel like the opposite of that: open, visible, easy to walk into.

What we built

• A custom touch application covering the platform story and every service module, opening on tap rather than sitting in a list
• Screen content across the full stand footprint as one visual language
• Three vertical device displays showing live interface walkthroughs
• A dedicated education and history module built for the thirty-second visitor and the five-minute one
• The Touch to Explore call to action that pulled visitors from the walkway to the screen

Client: Saudi Aramco
Category: Event Technology, Interactive Media
Scope: Interactive touchscreen application, launch stand screen content, education and history module