Why movement works. In a three-week field study in Berlin shop windows, showing passers-by a live mirror image of themselves led to 90% more interactions than a call-to-action screen. People also gathered behind whoever was already playing (Müller et al., 2012).
How to read the labels. "Proposed adaptation" builds on technology FAIM has delivered or demonstrates today. "New concept" is designed for this celebration and would be prototyped first. Session times are planning assumptions.
New concept1. Mirror Your Moment
Step in. The pattern steps with you.
- Visitor action
- Stand on a marked spot and move.
- Response
- A soft silhouette, never a video image, appears inside a lattice of light that bends around the body. Holding still for three seconds settles it into a finished frame.
- Pillar
- Activities · Experience
- Best fit
- Mall atriums and family zones, all ages.
- Session
- 20 to 40 seconds.
- Technology
- Depth sensor, local computer, LED wall or large display. Calibrated for the venue's light.
- Alternative
- A lower touchscreen where children and wheelchair users draw the same pattern by hand.
- Measure
- Starts, finished frames, average session time.
Why it belongs: reflection is the fastest way to show a screen is interactive, and the lattice nods to the perforated gypsum screens behind this year's identity. Built on the hand tracking FAIM delivered at HEC Dhahran Expo. Try a version on the play page.
New concept2. Move the Moment
Your movement sets the pace.
- Visitor action
- Walk, sway or raise arms in an open play zone.
- Response
- A calm field of light drifts faster or slower with the group's movement. When everyone moves together, the field gathers into one bright, quiet pulse.
- Pillar
- Activities · Experience
- Best fit
- Event arrival areas and waiting zones.
- Session
- 30 to 60 seconds, drop in and out.
- Technology
- Overhead or front depth sensing with projection or LED. Movement is read as an aggregate; nobody is identified.
- Alternative
- A side control panel where a seated visitor slows or speeds the field.
- Measure
- Minutes with players present, group moments reached.
Why it belongs: the guideline describes Activities as energy and renewal, without exaggeration. A restrained, responsive environment fits that tone better than fireworks on a screen. FAIM's catalogue includes a wall composed from crowd movement, SYMPHONY.
New concept3. Waterfront Rhythm
A slow wave you can steer.
- Visitor action
- Move from side to side in front of a wide screen.
- Response
- Minimal arcs ripple out from the visitor's position. Standing still lets the water settle. The finished tide can be kept as an image, if the visitor wants it.
- Pillar
- Waterfront · Memories
- Best fit
- Waterfront promenades, marina venues, hotel lobbies.
- Session
- 30 to 60 seconds.
- Technology
- Depth sensor or LiDAR with an outdoor-rated display or shaded projection, plus a weather plan.
- Alternative
- Touch to place ripples.
- Measure
- Starts, images kept (opt-in only).
Why it belongs: the guideline describes the Waterfront pattern as alternating arcs that ripple like waves along the shore. This turns that description into something people do.
Proposed adaptation4. Bahrain Reflex Challenge
Hit the light before it moves.
- Visitor action
- Tap glowing pads as they light up, against a short countdown.
- Response
- Instant hit feedback, a live score and the time remaining, then a finish screen with the player's result.
- Pillar
- Events · Joy
- Best fit
- Mall weekends, youth zones, exhibition stands that need a queue.
- Session
- 30 to 60 seconds, plus about 20 seconds to reset.
- Technology
- Light-up buttons on a custom controller, a game engine and a score display. A leaderboard is optional, using first names or initials with consent.
- Alternative
- A seated layout with pads within easy reach, and a slower practice speed.
- Measure
- Rounds played, completion rate, voluntary repeat plays.
Why it belongs: joy is the Events emotion, and a short, fair challenge is a crowd moment every family understands. Built on the Reaction Game FAIM delivered for a bank in Bahrain, and on how we build physical reaction games.
New concept5. Together in Motion
Nothing happens until you move as one.
- Visitor action
- Two to four players stand on marked spots and match a simple pose or beat together.
- Response
- Each player fills one part of a shared shape. The shape completes only when every part is filled at the same moment.
- Pillar
- Events · Joy
- Best fit
- Family events, corporate celebrations, school days.
- Session
- 60 to 90 seconds per group.
- Technology
- Multi-person body tracking using skeleton points only, a large screen and a facilitator. No images are stored.
- Alternative
- Button-based teamwork, where each player presses on the shared beat.
- Measure
- Groups started, groups completed, average group size.
Why it belongs: National Day is a shared celebration. This is a game nobody can win alone.
Proposed adaptation6. Gesture to Reveal
Open your hand. Open a story.
- Visitor action
- A deliberate open-palm gesture, or a slow swipe, above a sensor.
- Response
- A verified heritage story unfolds in three short frames, each with a clear ending.
- Pillar
- Culture · Story
- Best fit
- Exhibitions, cultural events, corporate lobbies.
- Session
- 45 to 90 seconds.
- Technology
- Hand-tracking sensor with a display or holographic column. Stories are approved by a qualified heritage source before they go on screen.
- Alternative
- On-screen buttons and full keyboard control.
- Measure
- Stories opened, stories finished.
Why it belongs: Culture's emotion is story, and a gesture that opens content echoes the iron doors in this year's visual language. Built on the gesture-controlled hologram FAIM delivered at HEC Dhahran Expo.
Proposed adaptation7. Doors to Our Stories
Every door has a story behind it.
- Visitor action
- Touch a door on a large screen.
- Response
- The door opens onto a short story with an image, a date and a source line.
- Pillar
- Culture · Story
- Best fit
- Malls, museums and exhibitions; visitors who prefer to take their time.
- Session
- 1 to 3 minutes, self-paced.
- Technology
- Commercial touchscreen, offline content player and a cleaning schedule.
- Alternative
- A screen-reader friendly web version through a QR code.
- Measure
- Doors opened, average reading time.
Why it belongs: the guideline draws its Culture symbol from the scrollwork on old house doors in Muharraq and Manama. Built on the touch interfaces FAIM delivered for Aramco iktva and the EXPEC interactive hub.
New concept8. Window of Discovery
Look through the window. Find your fit.
- Visitor action
- Answer three quick preferences, such as a gift, a colour and an activity, by tapping.
- Response
- A round window frame opens on participating stores or offers that suit the answers.
- Pillar
- Shopping · Fun. Shop Fest styling only where the campaign owner authorises it.
- Best fit
- Malls and shopping festivals.
- Session
- 45 to 60 seconds.
- Technology
- Touchscreen with tenant content managed by the mall, and an optional QR link to a store map.
- Alternative
- A large-button layout, or the same flow on the visitor's phone.
- Measure
- Matches completed, store map scans.
Why it belongs: the guideline describes the Round Window as a window onto what suits you. The game takes that literally.
New concept9. Gather Around the Table
Remember the order. Share the table.
- Visitor action
- Watch dishes light up in sequence, then repeat it.
- Response
- Each correct round adds one more dish, until the table is complete.
- Pillar
- Cuisine · Laughter
- Best fit
- Food courts, restaurant events, family days.
- Session
- 60 to 90 seconds, untimed.
- Technology
- Touchscreen or touch table. Runs fully offline.
- Alternative
- Number keys and slower playback.
- Measure
- Rounds reached, repeat plays.
Why it belongs: in the guideline's words, laughter around the table brings us together. Memory games are best played with someone helping. Play it now.
Proposed adaptation10. Create Your Moment Wall
Add your line to the celebration.
- Visitor action
- Write a short message, or pick a phrase, on a tablet or phone.
- Response
- Once a moderator approves it, the message joins a collective display that builds through the day.
- Pillar
- Main identity · Celebration Red with warm white
- Best fit
- Malls, events and corporate celebrations.
- Session
- 30 to 60 seconds to contribute.
- Technology
- Human moderation queue, an offline-first display and Arabic and English input, with an automatic word filter as the first pass.
- Alternative
- Choose from ready-written phrases.
- Measure
- Messages submitted, approved and displayed.
Why it belongs: it is the campaign's call to action, made visible. Adapted from FAIM's moderated live wall, MOSAIC, and our approach to walls that keep working offline.
Proposed adaptation11. QR Team Challenge
Your phone is the controller.
- Visitor action
- Scan a code, pick a team colour, then answer or tap in time with a shared screen.
- Response
- Team progress grows on the big screen as people play, and a short final moment celebrates every team that took part.
- Pillar
- Activities · Experience
- Best fit
- Seated audiences, exhibitions and corporate gatherings.
- Session
- 2 to 3 minutes per round.
- Technology
- A web app with no download and a local server, so the room keeps playing if the venue internet drops.
- Alternative
- A shared tablet for anyone without a phone.
- Measure
- Joins, answers, rounds completed.
Why it belongs: it turns a watching crowd into one team without anyone leaving their seat. Built on the multiscreen sync FAIM delivered at the EXPEC interactive hub and on PULSE live audience engagement.
Proposed adaptation12. Interactive Journey Passport
Collect the stamps. Discover the venue.
- Visitor action
- Scan or tap at stations across a mall or venue.
- Response
- A digital passport fills with stamps. Completing a route unlocks an optional reward chosen by the venue, with the rules shown before anyone starts.
- Pillar
- Shopping · Fun in malls, or the main identity in multi-pillar venues
- Best fit
- Malls with several floors and multi-zone events.
- Session
- 20 to 40 minutes, at the visitor's own pace.
- Technology
- Mobile web app, station QR or NFC tags, a content system and reward redemption at a staffed desk.
- Alternative
- A printed passport with stamps for visitors without phones.
- Measure
- Passports started, stations visited, routes completed, rewards redeemed.
Why it belongs: it invites people through the whole venue instead of stopping at one stand. Adapted from FAIM's QR journey, VOYAGE, and the wayfinding we delivered for Aramco iktva.
